Projects
Brand Strategy Campaign
UGG
Brand Communications 3700 Class
Producer and Creative
Overview
Working collaboratively with my team, we synthesized our research on the selected brand, UGG, by transforming key consumer insights from our case study into a comprehensive creative brief for a purpose-driven branding project. Building on this strategic foundation, we developed a fully integrated activation campaign that included video advertisements, immersive experiential marketing assets, and the launch of a branded consumer club designed to foster community, engagement, and long-term brand loyalty.
Social Media Plan
Duke's Mayo Bowl
Sports and Social Media Class
Designer
Overview
Developing a comprehensive social media strategy to support the launch of new campaigns for the Duke’s Mayo Bowl by integrating primary research, in-depth situational analysis, and data-driven social media analytics. This plan focuses on identifying target audiences, evaluating current market positioning, analyzing competitor activity, and leveraging platform-specific insights to optimize engagement, increase brand awareness, and drive fan interaction across digital channels.
Conceptual Photo
Overview
I created a conceptual photograph by combining and editing multiple images to form a cohesive final composition. During the editing process, I carefully layered the photographs to blend visual elements seamlessly, enhancing depth and meaning within the piece. I also adjusted saturation and contrast to refine the color palette, emphasize key focal points, and create a more dynamic and visually striking image. These techniques allowed me to transform the original photos into a unified, expressive work that conveys a clear artistic concept.
Slideshow
Vnyl Records
High School Google Workshop
Designer
Overview
Designed and produced a dynamic slideshow by physically creating all visual elements, then curating them into a cohesive and visually engaging presentation. Conducted thorough research to develop the content, ensuring the information was both compelling and informative.